Planful Announces New Suite of Native Integrations to Automate Marketing Budget and Performance Management

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New LOGIN integrations create unprecedented visibility into the true value marketing delivers

SAN FRANCISCO, November 1, 2022 /PRNewswire/ — Planful Inc.., the pioneer of cloud-based financial performance management software, today announced a new suite of native, easy-to-deploy integrations for its marketing performance management (MPM) solution. This announcement follows Planful’s recent announcement the acquisition of Plannuh, a leading MPM SaaS provider. New CONNECT integrations allow marketers to pull spend and performance data into MPM from other systems for better visibility into goal achievement and better ROI-based decision making ).

CONNECT integrations empower marketing teams to reliably and consistently measure the true business value of marketing campaigns and plans. Now, marketers have the ability to natively integrate with popular CRMs and ad networks, such as Salesforce, Facebook, Google Adwords, and LinkedIn. Marketers can instantly integrate digital ad spend and campaign metrics to better understand marketing performance and collaborate with the CFO’s office to define the strategic business value of marketing efforts.

Planful has also added Universal CONNECT to its MPM solution, allowing marketers to leverage their finance team’s existing enterprise resource planning (ERP) system, the source of truth for spend, without introducing manual labor. additional. With MPM’s automated spend creation solution, marketing teams gain visibility into a real-time view of spend in the context of their budget and performance to avoid month-end surprises such as overspending. or over budget.

“We’re excited to offer this suite of integrations to customers looking to streamline the way marketers create and execute plans, manage budgets and track performance,” said Pierre Mahoney, Managing Director of Marketing Performance Management, Planful (former CEO of Plannuh). “The entire marketing team, especially CMOs and marketing operations professionals, need a purpose-built collaborative app to prove and improve the business value of their marketing.”

Benefits of CONNECT integrations:

  • True commercial value calculation in finance-friendly language for a consistent and common approach to calculating key business metrics, such as cost-per-profit (CPO), return on investment, and lifetime value (LTV) over time and across all types of campaigns for better decision making and plan optimization
  • Visibility enables agility giving marketers clear, early insight into campaign performance and spend effectiveness, allowing them to quickly reassess underperforming campaigns, bolster top performing programs, and rebalance plans and budgets
  • Automated marketing budget management tools to automatically pull marketing ad campaign spend data from major ad networks, such as Google Adwords, LinkedIn, and Facebook
  • Easy implement just a few clicks to integrate with leading CRM solutions, such as Salesforce, and popular ad networks, such as Google Adwords, LinkedIn and Facebook

“Making it transparent and easy to get visibility into spend and performance, as well as bringing in-depth financial intelligence, was a key part of bringing Plannuh and Planful together. These integrations make it even easier,” said Grant Halloran, CEO of Planful. “Marketers now have more ways to prove the impact of their marketing and generate more opportunities for business growth, while increasing visibility and collaboration with their financial colleagues.”

Request a demo of Planful’s MPM features here.

About Planful

Planful is the pioneer of cloud-based financial performance management software. The Planful platform is used worldwide to streamline enterprise-wide planning, budgeting, consolidations, reporting and analytics. Planful empowers finance, accounting, and business users to plan with confidence, close faster, and generate accurate reports. More than 1,300 customers, including 23andMe, Bose, Boston Red Sox, Five Guys, and Zappos, trust Planful to accelerate cycle times, increase productivity, and improve accuracy. Planful is a private company backed by Vector Capital, a leading global private equity firm. Learn more about www.planful.com.

Planful is the pioneer of cloud-based financial performance management software. The Planful platform is used worldwide to streamline enterprise-wide planning, budgeting, consolidations, reporting and analytics. Planful empowers finance, accounting, and business users to plan with confidence, close faster, and generate accurate reports. More than 1,300 customers, including 23andMe, Bose, Boston Red Sox, Five Guys, and Zappos, trust Planful to accelerate cycle times, increase productivity, and improve accuracy. Planful is a private company backed by Vector Capital, a leading global private equity firm. Learn more about www.planful.com.

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